Paint Basics

In very basic terms, paint is made of 3 things: pigment, binder, and water.

When we say pigment, we are really talking about titanium dioxide, or other minerals that are added to paint to make it whiter. The less titanium dioxide that is added to the paint base, the more saturated the color the paint can become.

The binder is what makes paint stick to the wall and binds the pigment, it is also called resin.

Water is what allows the paint to go on as a wet solution, as the water evaporates, the paint creates a dry film of color on your wall.

Latex paint is an umbrella term for water based paint that can use one or a combination of 3 resin types – Acrylic, PVA, and VAE.

YOLO Colorhouse uses a combination of both zero VOC acrylic and PVA binders, depending on what the specific use for the paint is. YOLO Colorhouse is proud of what is not in our paint:

• No reproductive toxins
• No mutagens
• No hazardous air pollutants
• No ozone depleting compounds
• No formaldehyde
• No phthalates
• No VOCs