Recently, we had the honor of working with the Creative Team at Annie’s Homegrown to choose color for their new home offices in Berkeley, California. Ginnie and I went down to the 30,000 square foot building vacated by CLIF Bar, and began visualizing what Annie’s new home should look like. As we talked to the creative team, they talked about Annie, and how it all began, “It all began in the garden.”
We went back to our studio in Portland, blueprints in tow, and began talking about our own garden and colors began emerging from our Earth’s Color Collection.
Every time I thought of Bernie the bunny, Annie’s mascot, the color of carrots came to mind – as such, CLAY .02 found it’s way into the plan.
Another no-brainer was LEAF .04, which plays a major part in Annie’s interior, as well in nature and all of our gardens.
LEAF .04 is a fun and fresh color that exudes energy, especially when used in combination with CLAY .02 as seen here below.
And what’s a garden without lots of sunshine? GRAIN .05 was added to the mix to lift and lighten and give warmth, just as the sun does so beautifully. GRAIN .06 was used to paint the whispy stalks of grain.
The whole space looks awesome and I think we succeeded in making it feel like Annie’s new home, and is reminiscent of how it all began….
In the garden.