Every year, Pantone announces a “Color of the Year”, a hue that they project will influence development of fashion, industrial design, packaging, graphic design and home decor. This year, the color is “Tangerine Tango”, a spicy and vibrant, red-hot orange!
Here’s what Leatrice Eiseman, executive director of the Pantone Color Institute® says about the choice, “sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
This is a fantastic color, full of vitality and movement- it comes forward and demands your attention. That said, one may want tread lightly when using it in architecture.
When choosing color for your home, there are several design elements to consider, such as light, space, mood and surrounding colors. The three inherent characteristics of color that also need to be considered when making color choices are hue, value and intensity.
Hue, is the name of the color, such as red-orange. Value is the lightness or darkness of the color. Intensity is the saturation level of the hue. In choosing color for architecture, value and intensity are especially important because of scale.
It would be very intense to be in a room surrounded with Tangerine Tango painted on the walls from floor to ceiling. Studies have shown that blood pressure actually rises when surrounded by saturated reds and oranges.
However, used sparingly as accents, or color pops in accessories, a red-hot orange can be smashing.
This energetic, firey color works well when paired with it’s complimentary family of colors, blues to greens. The balance of cool colors offer relief and a place to rest your eyes.
We at YOLO Colorhouse love reds and oranges- they are people magnets and create social gathering spaces. When we designed our CLAY family of colors, we paid special attention to the intensity. We muted the vibrant hues to earthy, clay-like colors, taking cues from nature. These more subtle tones create a comfortable backdrop for an environment, while staying interesting and bold.
So please- don’t be afraid to use reds and oranges in your home, just think about the intensity of the color, and use accordingly. The more intense or saturated the color, the less you will need of it to make an impact. Use more earthy, less intense color in larger swaths to surround you, I promise, you will be more comfortable.
Of course, we are the first to break rules around color – here are our saturated oranges and reds, called CREATE, from our Color of Hope collection, and a couple of PETALS from our Earth’s Color Collection…. you have been warned!:)